Feed Me Now!

If you have been keeping up with Up the Ante these past few months, you may recall a previous post where I lamented about Google's up and coming domination of cyberspace and their rapid emergence as Microsoft's biggest competitor in the computer/internet marketing realm of today. Well, it seems that Google hasn't let up as of late, continuing on to swallow up smaller companies who simply don't have what it takes to resist the enormous pull of Google's gravity.

When I signed into my Feedburner account for the first time in a while, I found out that Google had taken over FeedBurner!

Quoting the email to my inbox:

"You may now view and manage your feed and its settings by visiting this address:

http://feedburner.google.com

You will no longer be able to sign in to feedburner.com, but that's okay: from now on, there is no reason to do so. Also, your old FeedBurner feed, found at feeds.feedburner.com, will automatically redirect traffic to its new address on the feeds2.feedburner.com domain. You may still want to update any links or buttons on your website to use the new feeds2.feedburner.com address."

Actually, they had bought over FeedBurner in 2007 but I didn't know until now! Apparently it took them the better part of two years to integrate FeedBurner into their group services, but now they've done it. Like I've said... Google is taking over the world (although, I haven't noticed any differences with the *new* FeedBurner except for a change of domain name)!

Cheers,

Kamster